Deliberate strategies are needed to navigate the complexity of B2B and B2C sales. Chris Salis, VP of Global Sales at SAP, has a wealth of experience and offers valuable insight. Its recommendations include implementing referrals for the B2C market and enhancing collaborative relationships for B2Bs. Additionally, Salis emphasizes the importance of corporate social responsibility in line with changing consumer preferences. With more than 20 years in the technology industry, his expertise guides businesses towards sustainable growth. https://news.topwirenews.com/2021/06/29/tips-to-maximize-sales-through-b2b-and-b2c-by-chris-salis_24342/